Anchor text is the word or phrase that has an hyper link which points to a web page of a source outside the web site or is an internal link that has detailed note on that word. Search engine’s use anchor text to read through the relevance of a web page and modern techniques are used to check for the natural linking vs artificially created links. Nevertheless anchor text constitutes a good part of the on page optimization effort, if done correctly, it can lead to high ranking. ( write an article on anchor text and link this to that article).
Original content –For the success of seo efforts it is important to have original and fresh content on your web site, if a duplicate content is used, search engine’s penalize the site and push it down, similarly fresh content is given extra marks by crawlers and are pushed up on the ranking.
Key word density check - If a web page has details about a particular type of product, for example – it talks about benefits of wearing cotton clothes in summer, generally speaking the term in bold – ie wearing cotton clothes in summer should appear multiple times in the web page, this particular thing is like sugar in the body, if you don’t take it – you are on low sugar and if you have it in excess – you become a high diabetic patient. Use of key words in the web page without impacting the user experience of reading the text in form of over use, helps crawler read that as important and ranks that high, but at the same time over use of the same may cause damage.
Search engine verification from Google - This refers to an exercise through which site owner is verified by Google, this does not have an impact on the rankings. After site Verfification Google allows the use of analytic tools, you can guide google on how to index your site, also you specify to google the geographic region that you are targeting for your site.
Submission of XML site map - Its important to submit Sitemap in XML format to Google, it helps the search engine to identify the links of your web site, this is particularly useful for the crawlers, as Google bot many not be able to index all the pages of your web site in normal process.