Social media optimization

Commonly called as SMO, this has gain popularity in last couple of years and is changing the whole perspective on SEO, initially this was approached with a view to provide backlink but over the years, search engines have made algorithms that check the relevance of the post and also how many people comment on a post, this helps the software identify and differentiate between a one sided effort and engagement. Social media optimization has developed into a full time subject for SEO’s wanting to push their client on the top pages. ( hyper link to lead to article on social media optimization).

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