Article submission is an off page activity, which has been gaining popularity over the years for search engine ranking.  A visitor to a web site may be interested in reading the content in detail on particular aspects of your business. Articles can be part of your web site or out side your web site. These generally refer to detailed knowledge sharing on a particular topic of your web site, which may be of interest.  Objective of article submission is to give deep knowledge of your products to the visitor and at the same time give an opportunity to crawler to read through similarities and look for relevant back links.

They key to good link building technique is to build your own content, which is compelling for people to read and link, Google is smart to figure out the natural link  from the one that is artificially created through a link exchange scheme or auto created links. Go for rich reading material which is relevant for the user to help him solve the purpose for which he is there on your web page.

Below note from Google.. – can this be added  - let us know has a hyper link of google , this has been picked up from https://support.google.com/webmasters/answer/66356 bottom of the article...

If you see a site that is participating in link schemes intended to manipulate PageRank,let us know. We'll use your information to improve our algorithmic detection of such links.

To avoid duplicate content, if the site owners make use of tools that use synonyms or generate auto content ( like markov chains), which is published without  human audit. Such actions should be avoided as sooner or later, these tricks to get quick results are not going to work. This also means efforts where contents of few web sites is combined and written without much of addition.

Cloaking refers to the practice of showing different content to the search engine crawlers and different content to the users. It is a bad practice. We know that search engines find it difficult to read flash players or java script, so someone may try showing flash player to user and at the same time show text content to the search engine crawler, this is an example of cloaking. Hidden text or hidden links is also an example where someone may write a text with white font on while back ground, which users may not read but search engines can read.

There can be valid reasons for going for a 301 redirect like – a site owner may be wanted to shut down previous site and push the users to the new url or may be an attempt to merge few pages to form a new web site.

Anything which is unnatural in speaking is key word stuffing, it can be an effort to repeat the same key word again and again in a paragraph to make it easier for search engine to read that and push your site up, but  search engines are smarter now to recognize this act and such acts would do more harm than good. Another example of this can be mentioning the name of the cities on web pages many time where those key words are targeted. At an understanding level – anything which is unnatural in speaking is unnatural for google bots too.

Google has stopped using key words meta tags in search results for year now, in the earlier days when off page factors did not exist, reliance of google in particular was heavy on meta tag key words and it was over abused. Many web site owners copied the key words  of their competitiors on to their meta tags and benefitted wrongfully. Google publicly admitted in its post in year 2009 that they have stopped using it and is unlikey to use it again.

Link below of google to be linked to hyper link above…

http://googlewebmastercentral.blogspot.in/2009/09/google-does-not-use-keywords-meta-tag.html

No rich snippets are not used for search engine rankings,  but in an indirect way it gets used, through the use of Mark up, which results in rich snippets on the result of the query, chances of click by the user increases, purely becomes it becomes eye catch and kind of become compelling for user to click. So higher CTR leads to improvement in search results.

Google saves a copy of web page every time crawler visits a web page to check for new content or to check the relevance of a web site to match the search query of the user.  If for some reason web page is not opening and user has put query, then google shows the cache content to the user, which is as per the last indexed report.  Cache content is shown to the user with a header, that mentions that it may not be the most recent page and the query of the user is highlighted in that page.

yes Google cache is useful for SEO, If Google bot visits a web site and sees 304 ( “Not modified”) response and not “If modified”, then Google bot will not download the web page, which will reduce the bandwidth consumed on the web server. This primarily means that more number of time google does the indexing of your web site, actually means google is looking at it as a site carrying authority, which is good and is an important part of SEO.

There is no material to suggest that semantic html will better the seo ( search engine optimization) but use of semantic helps as it helps search engine crawler’s to parse through the html to read the content and heading tags for example can be placed through <h1 >to <h6> basis their importance on the page, similarly <p> tags to be used for paragraphs for crawlers to read what is important and what is pure text to support the topic.

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