Article submission is an off page activity, which has been gaining popularity over the years for search engine ranking.  A visitor to a web site may be interested in reading the content in detail on particular aspects of your business. Articles can be part of your web site or out side your web site. These generally refer to detailed knowledge sharing on a particular topic of your web site, which may be of interest.  Objective of article submission is to give deep knowledge of your products to the visitor and at the same time give an opportunity to crawler to read through similarities and look for relevant back links.

This is relatively an easier exercise, you tube and other video uploading sites like flickr &picassa allow for smooth backlinks to the web site, exclusive video uploading provide the backlinks to google bot. Similarly you may want to post pictures of a recent event or some seminar people in general or for audience.

Commonly called as SMO, this has gain popularity in last couple of years and is changing the whole perspective on SEO, initially this was approached with a view to provide backlink but over the years, search engines have made algorithms that check the relevance of the post and also how many people comment on a post, this helps the software identify and differentiate between a one sided effort and engagement. Social media optimization has developed into a full time subject for SEO’s wanting to push their client on the top pages. ( hyper link to lead to article on social media optimization).

Blog creation serves many purposes for business web site, like fresh content, relevant content, backlinks, enhanced internal linking, more indexed pages, social sharing.While there is no one thing which can make magical difference to the output of SEO effort but quality blogging surely is a good tool that can help in good ranking. ( these points in bold to have hyper links to article part of web site – fresh content and relevant content is already mentioned in services , while for backlinks, more indexed pages, social sharing – blogs need to be written).

Social bookmarking is an important way to help build trust for your web site or blog, for those who are new – it is a tool through which you can book mark your favourite web pages using these social bookmarking sites and access them from any where. Social book marking benefitsSEO efforts as it provides evidence of trust to Google and other search engines. ( hyper link to lead to article on social book marking  benefits for SEO ).

Directory submission in SEO is actually the most easiest and one of the difficult thing to be done as part of on page optimization activity. This largely means that you need to submit your web site url with a brief description and title of your web site. This helps in two ways – provides back link, which the search engines like to see and when ever a user puts a query – search engine’s attempt to check for results in directory and link of a directory is like a vote cast. Hence Directory submission benefits SEO.( this link to go to article section – there is a write up on this subject).

Off page optimization in SEO refers to the efforts which take place outside the web site to pull traffic either in form of links or building social network to for credibility or various other activities which are designed to cast a vote in favour of the web site. Following are the key activities that are done for optimizing the off page activities in SEO…

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