These services are suitable for corporates whose primary business model is online sales through payment gateway integration on their web sites. While there is some overlapping in the work that goes in doing organic seo and E commerce SEO but there is a difference in the approach. Competition level is much higher, user’s expectation is higher, calls for greater degree of trust for obvious reasons– as your are asking customer to pay online and goods will be delivered after some time. It is observed that e commerce web sites generally have more than 300 web pages and run into multiple of thousand web pages.
What is e commerce SEO ?
There is a difference in the approach for seo of web portals that have payment gateways and are good for selling products and services online. There may be temporary discounts on some products, every page may have products which are generic in nature, user experience plays a key role to induce shoppers to stay on the e commerce site and continue to shop and experience the store.
E commerce SEO is a comprehensive and detailed approach and largely involves efforts which help to optimize each product page and includes listing in shopping gateways like google shopping and google merchant.
What is the benefit of e commerce SEO ?
It helps build traffic on relevant key word phrases by ranking high on search engine result pages. Typically a customer who is looking at buying Sports shoes for men would search for buy sportsshoes for men, if your web site is featuring high on SERP with relevant product pages link, this will bring visitors at no cost as compared to other paid options to get the same traffic. More customers visiting your web site to search for products means higher conversion chances.
What are the features of E commerce SEO ?
While all ecommerce website owners claim that their web site is seo friendly but in many cases reality is that it is not. It has two aspects first from a set up perspective and second from an ongoing perspective. An ecommerce web site made in 2009 may have been set up in the most seo friendly way but over last few years seo itself has evolved, so being seo friendly itself is evolving, its important to understand the features that one needs to keep check on at the time of construction of website, For detailed understanding read through our article on Features of ecommerce website.